There are myriad choices out there when it comes to social media channels for you to target with your recruitment marketing content. The question you have to ask is this, “where is my target audience already spending their time?”
To answer this question, look to the candidate personas, or audience profile, we discussed in the Attract Module. This will give you a good idea of who you’re targeting, combine that with the profiles of some of the top social media platforms we present in the following lessons, and you’ll have a great start to your social media marketing efforts!
Head of Recruitment Marketing. Turning online strategies into hands-on results. Creative thinker.