So you’ve got your recruitment marketing strategy all mapped out and you’ve come to the point where you’re asking, “Now what?”
It’s time to engage!
Our Inbound Recruitment module is designed to take that new RM strategy and make it reality by showing you how to begin engaging your audience across channels. It was designed specifically to take what you’ve now learned about inbound and content marketing, and put it squarely in the context of talent acquisition.
The first part will have you diving into Inbound Recruitment fundamentals and gaining a deeper understanding of how to best construct your campaigns. There will be best practices for interacting with your audience to keep them engaged, along with a look at ways to nurture existing relationships with passive candidates so that when the time is right, they’ll be ready to jump on board. Then we go into some detail on the different tactics required to engage passive vs active candidates.
Part two starts with a detailed look at the techniques businesses can use to maintain engagement with their ideal candidate personas. It looks at the demographic, as well as psychographic aspects that went into making these personas, and how to use that information to inform your interactions across recruiting channels.
And the unit wraps up with a look at the KPIs and metrics that you should be monitoring to give you the most accurate assessment of your campaigns’ effectiveness. And running throughout the lessons is the underlying fact that today’s job market is largely candidate-driven, which should color every aspect of your RM efforts.
Product Marketing Lead. Design thinking enthusiast. Accelerating growth through human-centered marketing.