Once upon a time, candidates ran after jobs, jumping at the chance to land a position with a well-known employer… Those days are long gone. In today's recruitment environment, the candidate holds all the cards. As a result, posting on job boards and hiring through recruitment agencies can be increasingly slow and expensive.
In order to reduce their dependence on old school recruitment methods, businesses need to organically generate interest and applications on their own corporate career pages. This is known as employer brand gravity, and it’s the natural result of successful recruitment marketing.
We’ve built the SmartDreamers Academy to share best practices for recruitment marketing and show users all the ways it can be automated. From outbound activities to content marketing and data analysis, SmartDreamers Academy covers the main pillars that define a robust recruitment marketing strategy, structured around the four most important steps in the modern hiring process: Attract, Engage, Convert, and Measure.
In this first course we’ll be offering a concrete overview of the basics of recruitment marketing. We’ll begin with the principles of building an employer brand, from the questions that businesses need to ask themselves in order to position themselves as the employer of choice and catch the attention of qualified candidates to the various channels that you might use for disseminating your brand once it’s established. We’ll also cover recruitment marketing automation, giving users a sense of what the term means and how automation can add value in their workflows.
Godfather of the SmartDreamers Academy and content creator for all things technical.